How the Facebook News Feed Update Affects You and the Church
On Facebook, individuals have profiles and organizations have pages. Facebook is giving profile, or individual, interactions a higher weight in evaluating how high (if at all) content appears in your Facebook news feed. Seeing as how churches fall into the “organizations category” this could mean a significant dip in Facebook visibility for churches and other organizations if they don’t adapt. Is this the end of Facebook for organizations and churches? No, not necessarily. Facebook has grown to be a staple in many churches’ marketing strategies over the years, so what can the Church do to continue to utilize Facebook effectively in this new age of the “organization-free” news feed? An organization’s reach on Facebook will definitely take a hit, but there are some things that you can do to minimize the impact and still utilize Facebook.
Posted on 1/29/18