Chris Oursbourn

Chris Oursbourn is the Digital Marketing Director of James River Church. He has a passion for sharing the love of Christ with others and uses his gifts to strengthen the church’s online presence through website management, social media, and online advertising.

How to Start an Online Church Campus

The internet is allowing the local church to expand beyond the physical walls of a building to a global audience of billions of people. By creating a strong digital presence, not only will your church have the ability to create and grow an online community, it will also help your church grow its local congregation. Trends are indicating that over 70% of people will search the internet for an organization before visiting. This gives churches an opportunity to engage potential new visitors before they even step foot on the campus; letting visitors know what to expect, the church’s core values, service times, available resources, and introducing the lead pastor. That is huge! The Church is literally able to engage people in their homes, at their workplaces, in their cars; pretty much everywhere.

How the Facebook News Feed Update Affects You and the Church

On Facebook, individuals have profiles and organizations have pages.  Facebook is giving profile, or individual, interactions a higher weight in evaluating how high (if at all) content appears in your Facebook news feed.  Seeing as how churches fall into the “organizations category” this could mean a significant dip in Facebook visibility for churches and other organizations if they don’t adapt. Is this the end of Facebook for organizations and churches?  No, not necessarily.  Facebook has grown to be a staple in many churches’ marketing strategies over the years, so what can the Church do to continue to utilize Facebook effectively in this new age of the “organization-free” news feed?  An organization’s reach on Facebook will definitely take a hit, but there are some things that you can do to minimize the impact and still utilize Facebook.

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